diff --git a/octodns/__init__.py b/octodns/__init__.py
index 6ca1bcf..21a0e2e 100644
--- a/octodns/__init__.py
+++ b/octodns/__init__.py
@@ -1,3 +1,3 @@
 'OctoDNS: DNS as code - Tools for managing DNS across multiple providers'
 
-__VERSION__ = '1.0.0.rc0'
+__VERSION__ = '1.0.0rc0'