diff --git a/docs/records.md b/docs/records.md
index 1bfc7fd..9b494cf 100644
--- a/docs/records.md
+++ b/docs/records.md
@@ -174,6 +174,6 @@ In the above example each name had a single record, but there are cases where a
 
 ### Record data
 
-Each record type has a corresponding set of required data. The easiest way to determine what's required is probably to look at the record object in [`octodns/record.py`](/octodns/record.py). You may also utilize `octodns-validate` which will throw errors about what's missing when run.
+Each record type has a corresponding set of required data. The easiest way to determine what's required is probably to look at the record object in [`octodns/record/__init__.py`](/octodns/record/__init__.py). You may also utilize `octodns-validate` which will throw errors about what's missing when run.
 
 `type` is required for all records. `ttl` is optional. When TTL is not specified the `YamlProvider`'s default will be used. In any situation where an array of `values` can be used you can opt to go with `value` as a single item if there's only one.
diff --git a/octodns/record/__init__.py b/octodns/record/__init__.py
index ff162df..dca6100 100644
--- a/octodns/record/__init__.py
+++ b/octodns/record/__init__.py
@@ -714,6 +714,8 @@ class _TargetValue(object):
 
     @classmethod
     def process(self, value):
+        if value:
+            return value.lower()
         return value
 
 
diff --git a/script/bootstrap b/script/bootstrap
index 7a82923..b9ba803 100755
--- a/script/bootstrap
+++ b/script/bootstrap
@@ -4,7 +4,7 @@
 
 set -e
 
-cd "$(dirname $0)"/..
+cd "$(dirname "$0")"/..
 ROOT=$(pwd)
 
 if [ -z "$VENV_NAME" ]; then
@@ -13,9 +13,9 @@ fi
 
 if [ ! -d "$VENV_NAME" ]; then
     if [ -z "$VENV_PYTHON" ]; then
-        VENV_PYTHON=`which python`
+        VENV_PYTHON=$(command -v python)
     fi
-    virtualenv --python=$VENV_PYTHON $VENV_NAME
+    virtualenv --python="$VENV_PYTHON" "$VENV_NAME"
 fi
 . "$VENV_NAME/bin/activate"
 
diff --git a/script/coverage b/script/coverage
index d38a41a..8552eba 100755
--- a/script/coverage
+++ b/script/coverage
@@ -26,11 +26,11 @@ export DYN_PASSWORD=
 export DYN_USERNAME=
 export GOOGLE_APPLICATION_CREDENTIALS=
 
-coverage run --branch --source=octodns --omit=octodns/cmds/* `which nosetests` --with-xunit "$@"
+coverage run --branch --source=octodns --omit=octodns/cmds/* "$(command -v nosetests)" --with-xunit "$@"
 coverage html
 coverage xml
 coverage report
-coverage report | grep ^TOTAL| grep -qv 100% && {
-    echo "Incomplete code coverage"
+coverage report | grep ^TOTAL | grep -qv 100% && {
+    echo "Incomplete code coverage" >&2
     exit 1
 } || echo "Code coverage 100%"
diff --git a/script/release b/script/release
index 3b64911..dd3e1b1 100755
--- a/script/release
+++ b/script/release
@@ -2,7 +2,7 @@
 
 set -e
 
-cd "$(dirname $0)"/..
+cd "$(dirname "$0")"/..
 ROOT=$(pwd)
 
 if [ -z "$VENV_NAME" ]; then
@@ -16,10 +16,10 @@ if [ ! -f "$ACTIVATE" ]; then
 fi
 . "$ACTIVATE"
 
-VERSION=$(grep __VERSION__ $ROOT/octodns/__init__.py | sed -e "s/.* = '//" -e "s/'$//")
+VERSION="$(grep __VERSION__ "$ROOT/octodns/__init__.py" | sed -e "s/.* = '//" -e "s/'$//")"
 
-git tag -s v$VERSION -m "Release $VERSION"
-git push origin v$VERSION
+git tag -s "v$VERSION" -m "Release $VERSION"
+git push origin "v$VERSION"
 echo "Tagged and pushed v$VERSION"
 python setup.py sdist
 twine upload dist/*$VERSION.tar.gz
diff --git a/script/sdist b/script/sdist
index f244363..1ab0949 100755
--- a/script/sdist
+++ b/script/sdist
@@ -3,13 +3,13 @@
 set -e
 
 if ! git diff-index --quiet HEAD --; then
-    echo "Changes in local directory, commit or clear"
+    echo "Changes in local directory, commit or clear" >&2
     exit 1
 fi
 
 SHA=$(git rev-parse HEAD)
 python setup.py sdist
-TARBALL=dist/octodns-$SHA.tar.gz
-mv dist/octodns-0.*.tar.gz $TARBALL
+TARBALL="dist/octodns-$SHA.tar.gz"
+mv dist/octodns-0.*.tar.gz "$TARBALL"
 
 echo "Created $TARBALL"
diff --git a/tests/test_octodns_record.py b/tests/test_octodns_record.py
index 4171e80..53bc5e7 100644
--- a/tests/test_octodns_record.py
+++ b/tests/test_octodns_record.py
@@ -8,8 +8,8 @@ from __future__ import absolute_import, division, print_function, \
 from unittest import TestCase
 
 from octodns.record import ARecord, AaaaRecord, AliasRecord, CaaRecord, \
-    CnameRecord, Create, Delete, GeoValue, MxRecord, NaptrRecord, \
-    NaptrValue, NsRecord, Record, SshfpRecord, SpfRecord, SrvRecord, \
+    CnameRecord, Create, Delete, GeoValue, MxRecord, NaptrRecord, NaptrValue, \
+    NsRecord, PtrRecord, Record, SshfpRecord, SpfRecord, SrvRecord, \
     TxtRecord, Update, ValidationError, _Dynamic, _DynamicPool, _DynamicRule
 from octodns.zone import Zone
 
@@ -27,6 +27,45 @@ class TestRecord(TestCase):
         })
         self.assertEquals('mixedcase', record.name)
 
+    def test_alias_lowering_value(self):
+        upper_record = AliasRecord(self.zone, 'aliasUppwerValue', {
+            'ttl': 30,
+            'type': 'ALIAS',
+            'value': 'GITHUB.COM',
+        })
+        lower_record = AliasRecord(self.zone, 'aliasLowerValue', {
+            'ttl': 30,
+            'type': 'ALIAS',
+            'value': 'github.com',
+        })
+        self.assertEquals(upper_record.value, lower_record.value)
+
+    def test_cname_lowering_value(self):
+        upper_record = CnameRecord(self.zone, 'CnameUppwerValue', {
+            'ttl': 30,
+            'type': 'CNAME',
+            'value': 'GITHUB.COM',
+        })
+        lower_record = CnameRecord(self.zone, 'CnameLowerValue', {
+            'ttl': 30,
+            'type': 'CNAME',
+            'value': 'github.com',
+        })
+        self.assertEquals(upper_record.value, lower_record.value)
+
+    def test_ptr_lowering_value(self):
+        upper_record = PtrRecord(self.zone, 'PtrUppwerValue', {
+            'ttl': 30,
+            'type': 'PTR',
+            'value': 'GITHUB.COM',
+        })
+        lower_record = PtrRecord(self.zone, 'PtrLowerValue', {
+            'ttl': 30,
+            'type': 'PTR',
+            'value': 'github.com',
+        })
+        self.assertEquals(upper_record.value, lower_record.value)
+
     def test_a_and_record(self):
         a_values = ['1.2.3.4', '2.2.3.4']
         a_data = {'ttl': 30, 'values': a_values}