I've continually run into problems with the setup.cfg route that I'm not
interested in investing the time to debug and fix. Looking around it doesn't
seem to be very common yet so I've had a hard time finding help/docs etc.

* spelling: ancillary
* spelling: antarctica
* spelling: australia
* spelling: authentication
* spelling: continental
* spelling: constructor
* spelling: conversion
* spelling: creation
* spelling: doesn't
* spelling: easily
* spelling: efficiently
* spelling: equivalent
* spelling: essentially
* spelling: everything
* spelling: exactly
* spelling: be
* spelling: expensive
* spelling: supports
* spelling: healthcheck
* spelling: immediately
* spelling: ignored
* spelling: invocation
* spelling: itself
* spelling: leftovers
* spelling: missing
* spelling: natural
* spelling: nonexistent
* spelling: peculiarities
* spelling: pointing

This change hit a line length limitation, so I'm wrapping it and
adding a period which appears to match local style...

* spelling: quicker
* spelling: response
* spelling: requested
* spelling: redirect
* spelling: traffic
* spelling: unknown
* spelling: uploaded
* spelling: useful
* spelling: separately
* spelling: zone

define 3 kinds of requirements (base, dev, test)
retrieve version from __init__.py
define setuptools minimal version

in CI install full (base, dev, test) dependencies

* in _rrset_for_X functions, use values instead of data attribute.
* Small typo fixes and removals of redundant steps etc.
* Unset GOOGLE_APPLICATION_CREDENTIALS in coverage script.

Proposed google cloud provider for #23