diff --git a/i18n/en-US.json b/i18n/en-US.json
index fb6c7cd..da906be 100644
--- a/i18n/en-US.json
+++ b/i18n/en-US.json
@@ -532,7 +532,10 @@
 			"extensions": "Extensions",
 			"phoneNumbers": "Phone Numbers",
 			"devices": "Devices",
-			"features": "User Features"
+			"features": "User Features",
+			"__comment": "UI-2994: add licensed user service plans as a listing category",
+			"__version": "4.1",
+			"userLicensedRoles": "User Type"
 		},
 		"toastrMessages": {
 			"devicesUpdated": "You successfully updated the devices assigned to {{ name }}.",
@@ -746,7 +749,15 @@
 
 		"__comment": "UI-2921: Delete User new Dialog",
 		"__version": "4.2",
-		"impersonate": "Impersonate"
+		"impersonate": "Impersonate",
+
+		"__comment": "UI-2994: adding licensed user roles",
+		"__version": "4.1",
+		"licensedUserRoles": {
+			"none": "- Not Set -",
+			"label": "User Type",
+			"selectPlaceholder": "Select a User Type"
+		}
 	},
 
 	"strategy": {
diff --git a/submodules/users/users.css b/submodules/users/users.css
index fcbd54a..38a9584 100644
--- a/submodules/users/users.css
+++ b/submodules/users/users.css
@@ -192,6 +192,21 @@
 	width: 15%;
 }
 
+/* With 6 columns, shorter width on all other columns */
+#users_container .users-grid.additional-column .grid-row .grid-cell.phone-number {
+	width: 18%;
+}
+
+#users_container .users-grid.additional-column .grid-row .grid-cell.devices,
+#users_container .users-grid.additional-column .grid-row .grid-cell.extension {
+	width: 12%;
+}
+
+#users_container .users-grid.additional-column .grid-row .grid-cell.licensed-user-role {
+	width: 13%;
+}
+/* end 6th columns mode */
+
 #users_container .user-rows .grid-row {
 	margin-bottom: 10px;
 	border-radius: 2px;
@@ -269,6 +284,12 @@
 	margin-top: 2px;
 }
 
+/* Detail User */
+#users_container .detail-user-role .user-role-wrapper {
+	display: inline-block;
+	margin-top: 15px;
+}
+
 /* Detail User */
 #users_container .detail-user .user-fields {
 	-webkit-box-sizing: border-box;
diff --git a/submodules/users/users.js b/submodules/users/users.js
index a076986..bf57c0a 100644
--- a/submodules/users/users.js
+++ b/submodules/users/users.js
@@ -17,7 +17,8 @@ define(function(require) {
 			users: {
 				smartPBXCallflowString: ' SmartPBX\'s Callflow',
 				smartPBXConferenceString: ' SmartPBX Conference',
-				smartPBXVMBoxString: '\'s VMBox'
+				smartPBXVMBoxString: '\'s VMBox',
+				servicePlansRole: {}
 			}
 		},
 
@@ -174,6 +175,8 @@ define(function(require) {
 					extension: dataUser.hasOwnProperty('presence_id') ? dataUser.presence_id : '',
 					hasFeatures: false,
 					isAdmin: dataUser.priv_level === 'admin',
+					showLicensedUserRoles: _.size(self.appFlags.users.servicePlansRole) > 0,
+					licensedUserRole: self.i18n.active().users.licensedUserRoles.none,
 					listCallerId: [],
 					listExtensions: [],
 					listNumbers: [],
@@ -238,6 +241,21 @@ define(function(require) {
 				dataUser.extra = formattedUser;
 			}
 
+			if (dataUser.hasOwnProperty('service') && dataUser.service.hasOwnProperty('plans') && _.size(dataUser.service.plans) > 0) {
+				var planId;
+
+				for (var key in dataUser.service.plans) {
+					if (dataUser.service.plans.hasOwnProperty(key)) {
+						planId = key;
+						break;
+					}
+				}
+
+				if (self.appFlags.users.servicePlansRole.hasOwnProperty(planId)) {
+					dataUser.extra.licensedUserRole = self.appFlags.users.servicePlansRole[planId].name;
+				}
+			}
+
 			dataUser.extra.countFeatures = 0;
 			_.each(dataUser.features, function(v) {
 				if (v in dataUser.extra.mapFeatures) {
@@ -332,12 +350,17 @@ define(function(require) {
 		usersFormatListData: function(data, _sortBy) {
 			var self = this,
 				dataTemplate = {
+					showLicensedUserRoles: false,
 					existingExtensions: [],
 					countUsers: data.users.length
 				},
 				mapUsers = {},
 				registeredDevices = _.map(data.deviceStatus, function(device) { return device.device_id; });
 
+			if (_.size(self.appFlags.users.servicePlansRole) > 0) {
+				dataTemplate.showLicensedUserRoles = true;
+			}
+
 			_.each(data.users, function(user) {
 				mapUsers[user.id] = self.usersFormatUserData(user);
 			});
@@ -612,6 +635,8 @@ define(function(require) {
 							setTimeout(function() { template.find('.search-query').focus(); });
 							currentUser = userId;
 							unassignedDevices = {};
+						} else if (type === 'licensed-user-role') {
+							currentUser = data;
 						}
 
 						row.find('.edit-user').append(template).slideDown(400, function() {
@@ -657,6 +682,8 @@ define(function(require) {
 
 					monster.ui.mask(userTemplate.find('#extension'), 'extension');
 
+					userTemplate.find('#licensed_role').chosen({search_contains: true, width: '220px'});
+
 					monster.ui.validate(userTemplate.find('#form_user_creation'), {
 						rules: {
 							'callflow.extension': {
@@ -1070,6 +1097,24 @@ define(function(require) {
 				$(this).blur();
 			});
 
+			/* Events for License Roles */
+			template.on('click', '.save-user-role', function() {
+				var planId = template.find('#licensed_role').val();
+				/*currentUser.service = currentUser.service || {};
+				currentUser.service.plans = {};
+				currentUser.service.plans[planId] = {
+					account_id: monster.config.resellerId,
+					overrides: {}
+				};*/
+				currentUser.extra = currentUser.extra || {};
+				currentUser.extra.licensedRole = planId;
+
+				self.usersUpdateUser(currentUser, function(userData) {
+					toastr.success(monster.template(self, '!' + toastrMessages.userUpdated, { name: userData.data.first_name + ' ' + userData.data.last_name }));
+					self.usersRender({ userId: userData.data.id });
+				});
+			});
+
 			/* Events for Devices in Users */
 			template.on('click', '.create-device', function() {
 				var $this = $(this),
@@ -1629,6 +1674,10 @@ define(function(require) {
 				arrayVMBoxes = [],
 				allNumbers = [];
 
+			if (_.size(self.appFlags.users.servicePlansRole) > 0) {
+				formattedData.licensedUserRoles = self.appFlags.users.servicePlansRole;
+			}
+
 			_.each(data.callflows, function(callflow) {
 				_.each(callflow.numbers, function(number) {
 					if (number.length < 7) {
@@ -2760,6 +2809,15 @@ define(function(require) {
 						delete userData.language;
 					}
 				}
+
+				if (userData.extra.hasOwnProperty('licensedRole')) {
+					userData.service = userData.service || {};
+					userData.service.plans = {};
+					userData.service.plans[userData.extra.licensedRole] = {
+						account_id: monster.config.resellerId,
+						overrides: {}
+					};
+				}
 			}
 
 			if (userData.hasOwnProperty('call_forward')) {
@@ -2805,6 +2863,8 @@ define(function(require) {
 				self.usersGetFeaturesTemplate(userId, listUsers, callbackAfterData);
 			} else if (type === 'devices') {
 				self.usersGetDevicesTemplate(userId, callbackAfterData);
+			} else if (type === 'licensed-user-role') {
+				self.usersGetLicensedRoleTemplate(userId, callbackAfterData);
 			}
 		},
 
@@ -3041,6 +3101,36 @@ define(function(require) {
 				});
 			});
 		},
+		usersGetLicensedRoleTemplate: function(userId, callback) {
+			var self = this;
+
+			self.usersGetUser(userId, function(user) {
+				var formattedData = self.usersFormatLicensedRolesData(user),
+					template = $(monster.template(self, 'users-licensed-roles', formattedData));
+
+				template.find('#licensed_role').chosen({search_contains: true, width: '220px'});
+
+				callback && callback(template, user);
+			});
+		},
+		usersFormatLicensedRolesData: function(user) {
+			var self = this,
+				formattedData = {
+					selectedRole: undefined,
+					availableRoles: self.appFlags.users.servicePlansRole
+				};
+
+			if (user.hasOwnProperty('service') && user.service.hasOwnProperty('plans') && _.size(user.service.plans) > 0) {
+				for (var key in user.service.plans) {
+					if (user.service.plans.hasOwnProperty(key)) {
+						formattedData.selectedRole = key;
+						break;
+					}
+				}
+			}
+
+			return formattedData;
+		},
 		usersFormatDevicesData: function(userId, data) {
 			var self = this,
 				formattedData = {
@@ -3198,6 +3288,19 @@ define(function(require) {
 					extra: data.extra
 				};
 
+			if (formattedData.user.extra) {
+				if (formattedData.user.extra.hasOwnProperty('licensedRole')) {
+					formattedData.user.service = formattedData.user.service || {};
+					formattedData.user.service.plans = {};
+					formattedData.user.service.plans[formattedData.user.extra.licensedRole] = {
+						account_id: monster.config.resellerId,
+						overrides: {}
+					};
+				}
+			}
+
+			delete formattedData.user.extra;
+
 			return formattedData;
 		},
 
@@ -4184,6 +4287,27 @@ define(function(require) {
 							callback(null, data.data);
 						}
 					});
+				},
+				availableLicensedUserRoles: function(callback) {
+					if (monster.config.hasOwnProperty('resellerId') && monster.config.resellerId.length) {
+						self.callApi({
+							resource: 'servicePlan.list',
+							data: {
+								accountId: self.accountId,
+								filters: {
+									paginate: false,
+									'filter_merge.strategy': 'cumulative'
+								}
+							},
+							success: function(data, status) {
+								self.appFlags.users.servicePlansRole = _.keyBy(data.data, 'id');
+
+								callback(null, self.appFlags.users.servicePlansRole);
+							}
+						});
+					} else {
+						callback(null, {});
+					}
 				}
 			}, function(err, results) {
 				callback && callback(results);
diff --git a/views/users-creation.html b/views/users-creation.html
index 333bc15..f894fc3 100644
--- a/views/users-creation.html
+++ b/views/users-creation.html
@@ -24,6 +24,20 @@
 				</div>
 			</div>
 		{{/unless}}
+
+		{{#if licensedUserRoles}}
+			<div class="control-group">
+				<label for="licensed_role" class="control-label"><i class="fa fa-user"></i></label>
+				<div class="controls">
+					<select id="licensed_role" name="user.extra.licensedRole" data-placeholder="{{ i18n.users.licensedUserRoles.selectPlaceholder }}">
+						<option value></option>
+						{{#each licensedUserRoles}}
+							<option value="{{id}}">{{name}}</option>
+						{{/each}}
+					</select>
+				</div>
+			</div>
+		{{/if}}
 	</div>
 
 	<div>
diff --git a/views/users-layout.html b/views/users-layout.html
index bb43d46..a965043 100644
--- a/views/users-layout.html
+++ b/views/users-layout.html
@@ -16,9 +16,12 @@
 		</span>
 	</div>
 
-	<div class="users-grid">
+	<div class="users-grid{{#if showLicensedUserRoles}} additional-column{{/if}}">
 		<div class="grid-row title">
 			<div class="grid-cell name">{{ i18n.users.titleGrid.users }}</div>
+			{{#if showLicensedUserRoles}}
+				<div class="grid-cell licensed-user-role">{{ i18n.users.titleGrid.userLicensedRoles }}</div>
+			{{/if}}
 			<div class="grid-cell extension">{{ i18n.users.titleGrid.extensions }}</div>
 			<div class="grid-cell phone-number">{{ i18n.users.titleGrid.phoneNumbers }}</div>
 			<div class="grid-cell devices">{{ i18n.users.titleGrid.devices }}</div>
diff --git a/views/users-licensed-roles.html b/views/users-licensed-roles.html
new file mode 100644
index 0000000..8a14d13
--- /dev/null
+++ b/views/users-licensed-roles.html
@@ -0,0 +1,24 @@
+<div class="detail-user-role">
+	<form class="form form-horizontal user-fields" id="form_update_license_role">
+		<div class="user-role-wrapper">
+			<label for="new_password" class="control-label">{{ i18n.users.licensedUserRoles.label }}</label>
+			<div class="controls">
+				<select id="licensed_role" name="extra.licensedRole" data-placeholder="{{ i18n.users.licensedUserRoles.selectPlaceholder }}">
+					<option value></option>
+					{{#select selectedRole}}
+						{{#each availableRoles}}
+							<option value="{{id}}">{{name}}</option>
+						{{/each}}
+					{{/select}}
+				</select>
+			</div>
+		</div>
+	</form>
+
+	<div class="actions">
+		<div class="pull-right">
+			<a class="cancel-link monster-link blue" href="javascript:void(0);">{{ i18n.cancel }}</a>
+			<button type="button" class="monster-button monster-button-success save-user-role">{{ i18n.saveChanges }}</button>
+		</div>
+	</div>
+</div>
diff --git a/views/users-row.html b/views/users-row.html
index 55d6026..a00c2ab 100644
--- a/views/users-row.html
+++ b/views/users-row.html
@@ -1,6 +1,12 @@
 <div class="grid-row" data-id="{{id}}" data-priv_level="{{priv_level}}" data-name="{{first_name}} {{last_name}}" data-search="{{first_name}} {{last_name}}{{#each extra.listCallerId}} {{formatPhoneNumber this}} {{this}}{{/each}}">
 	<div class="user-cells">
 		<div class="name grid-cell" data-type="name"><i class="{{#if extra.isAdmin}}icon-telicon-moderator monster-primary-color{{else}}icon-telicon-user monster-lightgrey{{/if}}"></i> {{ first_name }} {{ last_name }}</div>
+
+		{{#if extra.showLicensedUserRoles}}
+			<div class="licensed-user-role grid-cell" data-type="licensed-user-role">
+				{{ extra.licensedUserRole }}
+			</div>
+		{{/if}}
 		<div class="extension grid-cell" data-type="extensions">
 			{{#if extra.extension}}
 				{{ extra.extension }}